Subfloor
Event Branding
Subfloor is a home and remodelling event brand that is influenced by Danish interior design, and designers such as Verner Panton.
Services
Brand Identity
Event Brand
In this project I was asked to design a fictitious event brand. I decided to focus on home and remodelling. From seeing a lot of home and remodelling shows I felt inspired by putting a unique marketing stance that would stand out in this competitive market. I wanted to take classic influences such as from Danish interior design and Verner Panton. The logo I made for this event brand ties into the name of SubFloor.
I chose the name SubFloor as it is referred to as a foundation of a renovation and is often the starting point of remodelling. The double O in SubFloor is representative of the pattern used to keep it consistent within the brand.
In the finalised work, I provided feather banners, web banners, posters, logo as well as a gif animation for the organisers.